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12 Best Purse Brands in 2020

By Angus Scutt

May 1, 2020



We collected Google search and Instagram data to reveal the most popular top luxury purse brands in 2020. Google numbers indicate average monthly search. Instagram numbers indicate the amount of hashtags that exist. An equally weighted average score was taken combining the two data sources to rank the handbags.

We have also covered the best purses on offer from these brands in a separate article, Best Purses in 2020.

12. Bulgari

Bulgari-Serpenti-Forever-Crossbody-Bag

Image: Bulgari Serpenti Forever Crossbody Bag

18K monthly searches
1M hashtags

11. Bottega Veneta

Bottega-Veneta-Jodie-Knotted-Intrecciato-Leather-Tote

Image: Bottega Veneta Jodie Knotted Intrecciato Leather Tote

35K monthly searches
1.7M hashtags

10. Saint Laurent

Saint-Laurent-Kate-Leather-Shoulder-Bag

Image: Saint Laurent Kate Leather Shoulder Bag

61K monthly searches
3.7M hashtags

9. Loewe

Loewe-Woven-Textured-Leather-Tote

Image: Loewe Woven Textured Leather Tote

17K monthly searches
7.2M hashtags

8. Chloé

Chloe-Faye-Medium-Leather-and-Suede-Shoulder-Bag

Image: Chloe Faye Medium Leather and Suede Shoulder Bag

58K monthly searches
25.1M hashtags

7. Valentino

Valentino-Garavani-Rockstud-Medium-Textured-Leather-Tote

Image: Valentino Garavani Rockstud Medium Textured Leather Tote

60K monthly searches
29.6M hashtags

6. Fendi

Fendi-Baguette

Image: Fendi Baguette

99K monthly searches
34.6M hashtags

5. Balenciaga

Balenciaga-Navy-New-Medium-Cabas

Image: Balenciaga Navy New Medium Cabas

253K monthly searches
25.6M hashtags

4. Dior

Dior-Saddle-Calfskin

Image: Dior Saddle Calfskin

100K monthly searches
48.7M hashtags

3. Chanel

Chanel-Boy-Bag

Image: Chanel Boy Bag

231K monthly searches
66.4M hashtags

2. Louis Vuitton

Louis-Vuitton-Neverfull-GM

Image: Louis Vuitton Neverfull GM

848K monthly searches
37.8M hashtags

1. Gucci

Gucci-GG-Marmont-Matelassé-Shoulder-Bag

Image: Gucci GG Marmont Matelassé Shoulder Bag

611K monthly searches
64.2M hashtags
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