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5 best emerging ethical Australian brands

By Michael Seeff

May 12, 2020

What is Ethical Fashion?

Ethical fashion is the umbrella term used to describe everything from the quality of working conditions, the effect on local communities and the positive sustainable impact that the product has on the environment. Sourcing ethical fashion in Australia is about looking at a brands fabric choice, the working conditions of those that make it, animal welfare and whether or not the product is polluting its environment.

1. Organic Crew

Organic Crew is an ethical, sustainable and organic apparel brand. They do not compromise on quality and their philosophy is based on the production of luxurious designs, without compromising the planet.

Their organic cotton basics range transcend the seasons and all of their garments are hand made using 100% organic cotton in Melbourne, Australia.

Their commitment to sustainable garment manufacturing is number one priority throughout every development process, ensuring the working conditions of their manufacturers are of the highest standard within the industry.

Remaining 100% transparent about what they do, Organic Crew is immensely proud to be creating not only a brand, but a movement that represents passion and purpose. Their vision is to ensure everyone wins from Organic Crew apparel; the environment, the people making their product and their valued customers.

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2. DENIMSMITH

Made in Melbourne from the finest Japanese denim, Denimsmith jeans come directly from their onsite maker’s skilled hands to their inner-northern storefront.

Celebrating Brunswick East’s denim culture and authentic approach to urban living, Denimsmith is the vision of veteran Australian designers with a passion for creating premium denim jeans. Each pair of their natural-indigo Denimsmith jeans is built true by skilled makers with over two decades of denim-craft enriching their work.

Denimsmith is a passionate dedication to the history and hard-work of Brunswick East: its communities of adventurous migrants, of dedicated factory workers, of small businesses and great Australian dreams. Direct from their creatives’ hands to their community, Denimsmith take the notion of locally-made to another level.

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3. GOOD STUDIOS

Good Studios is a clothing and homewares label championing hemp textiles, celebrating classic contemporary design and providing a platform to educate community and individual consumers around sustainability in fashion. Founded in 2012 by Adelaide based production designer and stylist, Anny Duff, their collections are 100% Australian designed and made.

Good Studios follow a simple timeless colour palette of neutrals, naturals and monochromatics perfect for layering, with seasonal celebrations of colour.

Designed with the circular life of the garment in mind, their collections consist of small capsule releases exploring sustainable fabrics, oeko-tex certified dyes, recycled zips and biodegradable buttons.

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4. Great Ocean Road Woollen Mill

Australian grown, Australian spun and Australian knitted completes the whole paddock to product journey that began with Great Ocean Road Woollen Mill. Utilising small batch production, the focus is on luxury rather than volume and using yarns, spun by Great Ocean Road Woollen Mill, with the lowest carbon footprint in Australia. Great Ocean Road Woollen Mill seeks to create products that are beautiful, timeless and sustainable.

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5. Farm to Hanger

Farm To Hanger is a slow fashion brand that locally produces high quality, handcrafted clothing and homewares.

Embracing traceability and transparent processes, Farm to Hanger is committed to knowing exactly where its products come from and the impact these products are having both socially and environmentally. This attention to detail even extends to the reusing, repurposing and recycling of their waste materials.

Farm to Hanger focuses on designing, producing and supplying garments for quality and longevity - making it the perfect way to be environmentally conscious!

Farm to Hanger also gives back to the environment by planting a tree for every item the brand makes and is passionate about supporting local industry by being 100% Australian Made.

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